Our Leadership

Our working Board of Directors is committed to driving the mission of the Brand & Experience Tourism Association. From Vermont to California, our Board of Directors is compiled of tour operators, museum executives and brand experience managers. As operation leaders within our own brand's experiences, every one of us started off as a member of this organization and see the impact and value that our network can provide.  For that reason, we are passionate and dedicated to strengthening this community and helping you host the best guest experiences within your brands and businesses. 

Feel free to contact the Board of Directors with any questions that you might have. If you're not sure who to contact, visit our contact page for more options.

Board members serve a 2 year term but can be reelected multiple times.

Board of Directors

Photo of Samantha LacasseSamantha LacassePresidentBen & Jerry's
Photo of Ashley Cuyjet-FetterAshley Cuyjet-FetterTreasurerEvan Williams Bourbon Experience
Photo of Bethany HarringtonBethany HarringtonBoard MemberBen & Jerry's
Placeholder imageLauren MitsukawaBoard MemberAmway

Committees

Feel free to contact the Board of Directors with any questions that you might have. If you're not sure who to contact, visit our contact page for more options.

Communication Committee
  • Samantha Lacasse
Public Relations Committee
  • Ashley Cuyjet-Fetter
Website Committee
  • Samantha Lacasse
  • Bethany Harrington
Membership Comittee
  • Samantha Lacasse
  • Ashley Cuyjet-Fetter
  • Todd Finley
  • Bethany Harrington
  • Genevieve Keeney-Vazquez
Benefits Committee
  • Todd Finley
  • Genevieve Keeney-Vazquez
Annual Conference Committee
  • Genevieve Keeney-Vazquez