Our Leadership
Our working Board of Directors is committed to driving the mission of the Brand & Experience Tourism Association. From Vermont to California, our Board of Directors is compiled of tour operators, museum executives and brand experience managers. As operation leaders within our own brand's experiences, every one of us started off as a member of this organization and see the impact and value that our network can provide. For that reason, we are passionate and dedicated to strengthening this community and helping you host the best guest experiences within your brands and businesses.
Feel free to contact the Board of Directors with any questions that you might have. If you're not sure who to contact, visit our contact page for more options.
Board members serve a 2 year term but can be reelected multiple times.
Board of Directors
Samantha LacassePresidentBen & Jerry's
Jeff CroweVice President Heaven Hill
Ashley Cuyjet-FetterTreasurerEvan Williams Bourbon Experience
Bethany HarringtonBoard MemberBen & Jerry's
Genevieve KeeneyBoard MemberNational Museum of Funeral HistoryCommittees
Feel free to contact the Board of Directors with any questions that you might have. If you're not sure who to contact, visit our contact page for more options.
- Samantha Lacasse
- Jeff Crowe
- Jeff Crowe
- Ashley Cuyjet-Fetter
- Samantha Lacasse
- Bethany Harrington
- Samantha Lacasse
- Jeff Crowe
- Ashley Cuyjet-Fetter
- Todd Finley
- Bethany Harrington
- Genevieve Keeney
- Todd Finley
- Genevieve Keeney
- Genevieve Keeney
