We're Going to Pennsylvania!
New Name, Same Meeting! We are excited to be hosting our first in-person annual meeting in nearly 3 years in Lititz, Pennsylvania from May 12th-14th, 2026.
Conference Details
The Brand & Experience Tourism Association (BETA) is hosting its first-ever in-person annual conference!
Since 1957, it has been a tradition of this organization, formally recognized as the Guest Relations Association, to host an annual conference for members to gather and experience tours together. We are excited to bring back this same tradition, under a new name!
Join us May 12th- 14th in Lititz, Pennsylvania to visit local attractions including Hershey’s Chocolate World, Herrs Snack Factory, the Turkey Hill Experience and more!
We're finally fathering face-to-face and we can't wait to see you there!
Hosted By BETA
May 12, 2026
Tuesday, May 12th
Julius Sturgis Pretzel Bakery
Stoll and Wolfe Distillery
Bulls Head Public House
Wednesday, May 13th
Herr’s Snack Factory Tour
Turkey Hill Experience
Shady Maple Smorgasbord
Thursday, May 14th
BETA General Meeting
Hershey’s Chocolate World
Troegs Brewery
The Mill in Hershey